Who Is New Zoo?
New Zoo is an independent, skater owned brand built from the ground up for the wild ones holding it together in the South Central USA. Founded on the shores of Lake Cumberland, we're far from the usual East Coast West Coast bubbles that seem to dominate the industry.
New Zoo exists for the ones who keep pushing daily at their tiny hometown parks, the crews hitting crusty back‑alley spots, and the riders who keep skating alive in places most brands overlook.
We proudly support and sponsor local skate competitions, pop‑up sessions, and grassroots events that bring our scene together and give riders of all ages a safe place to grow. We’re not here to follow a trend, we're not here to chase clout or gimmicks. We’re here to go our own way, and build something real with the people who ride beside us every day.
Welcome to New Zoo.